WordPress Plugin Series: All-in-One SEO
This is a brilliant plugin for WordPress which enables those of us who don’t have the time and/or knowledge to get ourselves as high up Google as possible.
SEO stands for Search Engine Optimisation and it’s the curious science of optimising your website so that the ’spider’ programmes that search engines like Google use, in order to determine who goes on which search page. The better optimised your site, the higher up Google you will be for your business terms. For example, if you’re a hairdresser in London, you’ll want to be on the first page of results when someone types in the words ‘hairdresser London’ and ‘hair and beauty London’ to Google. This plugin is one of the ways to make that possibility happen.
The plugin works by adding all the words you choose to your pages and blog posts. So, using our hairdresser example, you can add as many variations on ‘hair and beauty’ and ‘hairdresser’ as you wish. You could add ‘Hair and beauty London’, ‘hair & beauty London’, ‘hairdresser London’, ‘hair stylist London’ etcetera etcetera… This means that no matter what related terms your potential clients type in, they are more likely to find you instead of your competitors.
Simply type in your words into the box that appears at the bottom of all the posts and pages in your WordPress dashboard. You can repeat the keywords across as many pages as you like. Ideally the main words should be on all the pages to give you a better chance of rising up the Google rankings. So, to the installation…
As usual, to add it to your WordPress blog, simply log in to your blog’s dashboard and click Plugins. Click Add New and in the search bar near the top, type in ‘All in One SEO’. The first result should be ‘TweetMeme Button’. Click Install on the far side of the screen. Once installed, click Activate Plugin.
Once activated, you can configure it by clicking the All in One SEO tab which appears in the left hand column of your dashboard below the Settings tab.